A list of engaged subscribers is one of the most effective and reliable
marketing resources. A good list so valuable
that it can’t be bought. Why? Because when subscribers sign up for your
list, they’re signing up to hear from you and your company.
Subscribers have to be earned. What are the best ways to build a list?
We’ve collected the top 15 to share with you today.
The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say
With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader's preferences.
As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.
Take a look at the 15 tips we’ve collected to help you build your email marketing list:
-
Offer quality content. Nobody gives up their email
address for free. If you want to build a valuable relationship and
engage your audience, you need to provide content that is worthwhile and
interesting.
-
Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.
-
Use social media to collect email addresses. Integrate
your sign-up forms with social media platforms. Driving traffic from
multiple sources allows you to build a strong email marketing list much
faster.
-
Design your sign-up form carefully. Ask only for
information you plan to use. A good rule of thumb is that less is more —
the shorter the sign-up form, the higher the conversion rate.
-
Show your privacy policy. Inform your readers that you
will not share their personal information with third parties. A clear
privacy policy helps you build trust and convince visitors that it’s
safe to subscribe.
- Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.
-
Include a call to action. Put a call to action in your
submit button, e.g. Sign me up! This makes the sign-up process more
engaging and improves the conversion ratio.
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Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.
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Ask subscribers to share. Take the time to prepare
valuable, shareable content. Remember that putting the social share
buttons is not enough; you still need to ask your subscribers to use
them.
-
Build a content distribution strategy. Producing great
content is only half the battle. Make sure it’s visible to the right
audience. Define who your ideal audience is and find out where they like
to congregate online. Then choose communication channels accordingly.
-
Publish landing pages. Create a squeeze page where
visitors can download premium content in exchange for their email
address. A dedicated web page helps users focus on the call to action
and increases conversions.
-
Include testimonials on your landing page. Social proof
helps build trust toward a brand and its products. Use testimonials
from satisfied customers to help visitors make a decision.
-
Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.
-
Guest post on popular blogs. Publishing your content on
other blogs is a great way to build relationships with other bloggers
in your industry and introduce yourself to new people. Include a
backlink to your blog, and your blog’s search rankings will go up.
-
Collect email addresses at offline events. Be ready to
collect email addresses at trade shows and conferences. Ask for business
cards or use the Forms on the Go app to instantly add people to your
list.
Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.
Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account.To sign up for our free course, log into your GetResponse account or go to http://www.getresponse.com/features/list-building-program.html.
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